Creating and Repurposing Content to Maximize Your Marketing Time aka Get All Your Marketing Done in Less Than 2 Hours / Week
Many small businesses find it difficult to streamline messaging, communication, and content. There are so many digital platforms out there. You website needs to be updated, an e-blast needs to get sent out, and oh! It is time to post on Facebook again. Plus you should probably look into doing Instagram Stories... It's a lot to juggle with limited time and maybe a limited team. Today, you'll learn the art of streamlining your content creation and then repurposing it to really shortcut the time and energy that you put towards reaching your customers. Imagine being able to handle ALL your marketing in less than two hours a week.
Meet the Presenter:
Lydia Martinez
Lydia Martinez started her first business at 8 years old selling tree climbing lessons to neighborhood kids. In school, she studied both theater and broadcast journalism before discovering that her core love was actually a telling a well-crafted story. After tackling over 11 years in strategic marketing, branding, social media, and event planning for powerhouse retailers Barnes & Noble Booksellers and Whole Foods Market, Lydia decided it was time to get back to her entrepreneurial roots. In 2015, she launched her own firm, Elle Marketing & Events to help fellow business owners tell a well-crafted story across their branding, marketing, content creation, social media and into real-world strategic events. While she now prefers to climb cliffs in her spare time, you may still find her willing to show you how to climb a tree.
Event Description:
Creating and Repurposing Content to Maximize Your Marketing Time aka Get All Your Marketing Done in Less Than 2 Hours / Week
Many small businesses find it difficult to streamline messaging, communication, and content. There are so many digital platforms out there. You website needs to be updated, an e-blast needs to get sent out, and oh! It is time to post on Facebook again. Plus you should probably look into doing Instagram Stories... It's a lot to juggle with limited time and maybe a limited team. Today, you'll learn the art of streamlining your content creation and then repurposing it to really shortcut the time and energy that you put towards reaching your customers. Imagine being able to handle ALL your marketing in less than two hours a week. 
