Key Business Skills: Branding & Messaging (Pre-recorded)
What is Branding and Messaging and why is it so important to your business?
Branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effectivebrandstrategy gives you a major edge in increasingly competitive markets.
Brand messaging refers to the underlying value proposition conveyed and language used in your content. It's what makes buyers relate to yourbrandby inspiring them, persuading them, motivating them, and ultimately making them want to buy your product.
Jen will teach you how to make your business stand out, build credibility, and capture your audience with messaging that makes them the hero by purchasing your products or services.
Meet Our Presenter Jennifer Holub, On Purpose Marketing
A connector, a natural storyteller, and a resource mobilizer, Jen sees the big picture and fits together all the pieces and people involved in her projects in harmony. Her goal is to create abundance and win-wins for all. She is energetic, passionate, resourceful, and a professional who thrives in fast-paced, relationship-centric environments.
With a bachelor’s in business management, a master’s in human resource management, and over 17 years of leadership experience, it’s no wonder she grew her computer exporting company exponentially over the past three years and in March she launched business number 2 after numerous requests from fellow small business owners. Her newest venture, On Purpose Marketing, has quickly taken off and assists small businesses with their marketing strategies, plans, and actions to drive results with proven strategies at small business prices.
Jen is very active in her community, supporting those who need a little extra love. Her motto is “spread the love” and she strives to exemplify that in all her relationships. She co-leads On Purpose Marketing Small Business Mastermind, is a licensed foster care provider, and assists the Christina Grimmie Foundation on fundraising and events, as needed. Jen enjoys spending time with her family and friends, loves being outdoors, lives for attending concerts and/or growth conferences and events, adores traveling, and is constantly striving to create a world filled with joy, richness, health, vulnerability, love, and prosperity.