Key Business Skills: Direct Mail Marketing, Digital Advertising and SEO Basics
How do you know which advertising channel is the most effective for your type of business?
If you had the crystal ball with that answer for every business owner, you would be richer than Jeff Bezos (founder of Amazon).
The truth is, there is no one way to reach a customer - frankly - because customers are not found in one spot anymore. The days where customers could easily be found flipping through a newspaper during their morning breakfast at the kitchen table are long gone. Now you have to track them down and meet them where they’re at - and - meet them in multiple ways.
Businesses need to have a multi-channel approach to their advertising strategy. That means, you cannot afford to make the mistake of putting all your advertising dollars into one basket, especially when you’re starting out or looking to grow (which you’re doing one of those all the time, right?).
You need multiple ways to connect to your target market using a blended approach to advertising. Creating a joint strategy will always improve your results.
Jill will help you understand basic direct mail marketing options and components and why this method is still extremely vital to every marketing strategy along with also teaching key digital advertising strategies and how SEO (search engine optimization) can help your business.
Meet Our Presenter
Jill Hunt, Owner of Buddy Mail Advertising
Jill is a native from Georgia and graduated with high honors from Utah State University in 2005. After an award-winning career as an investigative newspaper journalist, she transitioned to the world of advertising in 2009. Buddy Mail was officially launched in January 2014 in St. George reaching only 5,000 homes and then expanded to Cedar City the Fall of 2014.
Now, Buddy Mail is in four markets; covering Washington County, Iron County, Central Utah & Kanab and Mesquite, Nevada targeting over 84,000 homeowners.
In addition to our direct mail marketing services, our digital advertising team is a Google Certified Business Partner and an accredited Facebook Agency Partner. You won’t find that level of accreditation and expertise anywhere else in Southern Utah.