Power of the P.I.V.O.T: How to Creatively Pivot Your Business for Success
The new normal means getting creative, tapping into resources and determining just how and when to pivot.
It’s no secret that businesses—especially small businesses—are forced to tap into their creativity to effectively survive.
SBDC and WBCUtah are partnering to highlight four entrepreneurs in the product and service industry who have successfully pivoted their business to stay afloat. During this session, you will learn:
The successes and failures each business faced during the pandemic.
What resources they used to help them stay afloat and grow their business.
How to creatively pivot and grow your business to reach new customers.
How to prepare a Standard Operating Procedure for future emergencies
9:00 am to 9:10 am | Networking and Introductions
9:10 am to 10:00 am | Panel Discussion
10:00 am to 10:40 am | Breakout Session: Creating an Emergency Plan
10:40 am to 11:00 am | Breakout Session: Q & A with panelists.
Hair Stylist and owner of Yais.Style, Yais specializes in Dimensional
Balayage and has taught professionals her signature technique in Utah, Idaho and South Carolina. Whether painting hair or painting on a canvas, Yais.Style is all about sparking positivity, empowerment and good vibes. During her free time, you can find Yais at a local coffee shop, kayaking one of Utahʼs beautiful lakes, hiking a mountain or planning her next road trip alongside her husband and fur baby, Whiskey.
Owner/Treat Maker | So Baked
I was born and raised in Salt Lake City and went to college at Weber State University where I majored in Interior Design. I've worked in design since graduating, but found more stability in healthcare. Over the years, I figured out how much I love baking, and it still allows for A LOT of creativity. There's something about the reaction people give when they taste something delicious. That's how So Baked came to be. I wanted to be able to create baked goods that put smiles on people's faces. Looks get someone to taste, but flavor is what gets them coming back.
Owner San Diablo Artisan Churros
Prior to COVID, San Diablo Churros successfully generated profit through catering special events as well as fairs and festivals, with the peak volume of about 30 events a week. Then due to COVID, that business vaporized in a matter of weeks. Scott had to move the business to retail and e-commerce, plus using delivery services to expand their reach.
Scott Porter was in health care management working in both residential and home health care in the SoCal region. He started a non-profit that has performed over 19 week long humanitarian trips to Central and South America as well as Africa. They focus on Food Security, Education, and Economic Development. He also has a consulting business in Brand Development and Customer Service and is working on “Circle” a tech startup focused in bringing the power of technology to enhance and develop Company culture, mission, and values more effectively. I think he ties this into a TACO concept.
CEO of Hello! Bulk Markets
Hello!Bulk Markets started as a “seed” in the mind of founder, Jamaica Trinnaman, as she worked quiet (ridiculously early) mornings as a bakery manager for Wild Oats Markets. At the time the store carried some, limited, bulk body care items. Customers would bring in their own containers and refill them with shampoo, conditioner or lotion... allowing them to pay for the contents, not the package. Although it was never the tidiest corner of the store, die-hard “anti-packaging” customers shopped it. Jamaica shopped it. When management did away with the little corner people complained, but nothing like it returned and every time Jamaica bought a new container of shampoo it stung. “Why?” She would ask, and continued to ask as she raised her three boys and worked in the grocery industry for the next decade.
Year by year changes rolled out that seemed contrary to the mission of the natural grocery world. She watched as bulk departments cut the amount of organics they offered, even as the research piled up around the benefit of organic. She watched as one grocery chain removed nearly every organic offering from the bulk bins and began carrying them only in plastic pre-packaged containers. This seriously limited the customers’ ability to control how much they purchased (not to mention placing the beautiful organic food in toxic single-use containers). Customers were furious, as was she, but nothing changed. She watched as more and more packaging entered the market, thoughtless, often unnecessary packaging and it became her pet peeve. Jamaica found herself complaining, like a bitter old woman at the age of 42, every time she opened a container that only used a fraction of its volume for the contents.
As the pet peeve grew, so did the “seed”, and for years the idea of a bulk goods store rumbled around in her head...one that offered body care and household cleaners in addition to the usual bulk department items...one that offered the community a varied selection of organics at reasonable prices. Today the seed has become a seedling and Hello!Bulk Markets has opened in a small, starter model on the west side of Salt Lake City (in what locals call the Granary District). Within the year Jamaica intends to grow this business into its first full-fledged retail location, one that offers bulk like you have never seen it...local goods, organic produce, Kombucha on tap, and classes that help our community learn and grow too. At Hello!Bulk Markets we believe there is a better way to shop and we invite you to join us.
…..even little changes can make a BIG difference.
Utah Small Business Development Centers
The Utah Small Business Development Centers (SBDC) have training, tools, and access to consultants to help business owners succeed in starting, growing and transitioning their businesses. With free, confidential consultation and free or low-cost training, Utah’s SBDC Network is here to help you. Assisting business owners at any stage of their business, the SBDC’s certified business consultants are here to answer your questions.
The SBDC can help when you need assistance to:
Make actionable plans to get started
Assess your current operational needs
Get ready to grow your market
Prepare for funding to accelerate your business
Get ready to transition out of your business
Offering workshops, online training, and confidential one-to-one consultation — the SBDC is here for you.
Women’s Business Center of Utah The Women’s Business Center of Utah (WBCUtah) is one of a national network of nearly 100 centers supported by the US Small Business Administration (SBA) and is “designed to assist women in starting and growing small businesses.” However, unlike many other centers, WBCUtah operates as a separate non-profit organization within the Salt Lake Chamber, allowing it access to a unique set of tools and resources to aid entrepreneurs. WBCUtah provides a platform of business development and job creation in Utah by delivering quality and applicable entrepreneurial consulting, professional training and premier networking opportunities.