Customer needs exist at two levels – stated and unstated. Surveys and other formal tools such as interviews focus on the stated needs. While there is nothing wrong with that per se, such methods fail to bring out the “real” needs which often lie sub surface. Understanding these “real” needs of the customer is key to winning over their hearts and minds. This is applicable to products and services as well. However, sadly – very few companies take the time to do this properly.
This workshop introduces you to superior ways to uncover customer needs and find ways to fulfill them without giving away the farm.
About the Presenter:
Rai has founded and launched numerous startups over his 35 years of entrepreneurial and business experience from diverse industries. Trained as an engineer, he went on to earn three credentials (Mechanical, Production, and Materials Engineering), followed by several certifications from the American Society for Quality (CQA, CQE, CQM/OE, and Six Sigma Black Belt).
As an entrepreneur he has won Fortune 100 (and smaller) clients for his companies; with a 10-year retention rate exceeding 90%. His training workshops are very well rated, and he is an invited speaker / workshop leader to well known organizations / associations such as Geneva Rock, Edwards Life Sciences, Intuitive Surgical, Dell, Applied Materials, Maxtec, Project Management Institute, BioUtah, Salt Lake Home Builders Association, and many more.